Florida Destinations Join Forces to Bring London Moments of Sunshine

Having personally just returned from the U.K., January in London is famously gray, with an average of 19 rainy days and only 2-3 hours of sunshine per day.  So it was good to see Florida destinations team up to bring our British friends and family — and potential visitors — moments of Florida sunshine all month long.

As London commuters picked up their copy of the Metro newspaper and headed off to work, a full-page wrap greeted them with the launch of our “Love, Florida” campaign.  As they tuned in to their favorite morning radio show, they began hearing about a four-week vacation giveaway with Heart Radio London’s “Heart Breakfast with Jamie and Emma.”

The surprises continued as free oranges were handed out at Waterloo Railway Station, thanks to campaign partner Hertz.  Also at Waterloo, giant Florida images have transformed the station, filling it with moments of sunshine. Travelers commuting by bus along Oxford Street will see wrapped bus shelters.  Londoners hiring a cab will see taxis wrapped with Partner-branded tip-up seats, receipts and in-cab videos.  And on their way home, moments of sunshine continue with Partner videos in 10 of London’s most popular railway stations.

The commuter experiences are just a few of the many campaign extensions going on around town all month. Other elements include:

  • Free pedicures in sun-drenched colors at Florida-themed pop-up nail salons
  • A three-month presence on TripAdvisor that focuses on the launch of the first multi-channel video hub on the company’s site
  • A two-month presence with Thomas Cook in their London stores and website
  • Special game-day activations with the Fulham Football Club
  • Social media amplification on Facebook, Twitter and Tumblr, plus daily posts of sunshine on Instagram

With the U.K. economy forecast to be among the strongest in the E.U. through 2016 and London expected to have the highest GDP growth in the country, the “Love, Florida” campaign is designed to continue building greater brand awareness, maintain market share and increase the potential for future growth by creating moments that inspire travel to the Sunshine State.

More than a dozen destinations across Florida have joined in, including Kissimmee, Palm Beach, Kennedy Space Center, Walt Disney World Resort, Fort Lauderdale, Panama City Beach, Amelia Island, Daytona International Speedway, Fort Myers & Sanibel, Tampa Bay, Sarasota and the St. Augustine Celtic Music & Heritage Festival.  Many thanks as well to our trade and cooperative marketing partners on the London initiative, including Brand USA, Hertz, Thomas Cook, British Airways and TripAdvisor.

Source: Visit Florida

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Garry Walmsley

The perfect blend of British personality and American drive, Garry brings his genuine, detailed and competitive approach to the World's #1 Vacation Destination. Born in Hampshire, Garry thrived in School and Sports, spending many of his younger years traveling around the golf courses of the United Kingdom prior to turning professional in 1989. After what he describes as a "less than desired outcome" for this results orientated individual, he turned to the Golf Industry where he learned many of the traits that he acknowledges in his success today. It was during this time that he made his move to Orlando, which he has called "home" since 2000. Garry believes that his clients are the most important part of his business. He knows that dealing with property means that he's really dealing with people. He combines a determination to fulfill their goals with the ability to hear what they say. The aim is always to develop long-term relationships and offer an honest and transparent real estate service to best serve the interests of those he represents. Garry has proven that his exceptional service and attention to each and every one of his clients is the recipe to his success. Working with Global Real Estate Services, a dynamic organization with a forward thinking outlook, Garry is able to provide his clients with a full-service Real Estate experience, safe in the knowledge that this company with a 21 year history, is the leader in Vacation Home Rentals, Management and Sales. Credentials; - Licensed REALTOR® - Member of National Association of REALTORS® - Member of Florida Association REALTORS® - Member of Orlando Regional REALTOR® Association